Essentials of Entrepreneurship and Small Business ManagementThis text provides the knowledge and tools readers need to launch a business so that it has the greatest chance for success. The Foundations of Entrepreneurship; Inside the Entrepreneurial Mind: From Ideas to Reality; Designing a Competitive Business Model and Building a Solid Strategic Plan; Conducting a Feasibility Analysis and Crafting a Winning Business Plan; Forms of Business Ownership; Franchising and the Entrepreneur; Buying an Existing Business; Building a Powerful Marketing Plan; E-Commerce and the Entrepreneur; Pricing Strategies; Creating a Successful Financial Plan; Managing Cash Flow; Sources of Financing: Debt and Equity; Choosing the Right Location and Layout; Global Aspects of Entrepreneurship; Building a New Venture Team and Planning for the Next For any person interested in owning, operating, and managing a small business. This text is also a useful reference for entrepreneurs and managers of small businesses. |
Contents
The Challenge of Entrepreneurship | 1 |
Beginning | 83 |
Chapter 5 | 103 |
Copyright | |
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ability accounts receivable assets average bank building business plan buyer cash flow company's competitive competitors corporation cost create creative customer service debt designed develop e-commerce earnings eBay employees entrepre entrepreneurs entrepreneurship expenses export factors firm franchise global growth guerrilla marketing ideas important income income statement industry initial public offering innovation Internet inventory investment investors launch layout LEARNING OBJECTIVES lenders liability loan manufacturing McDonald's million ness Netflix offer operating opportunity partners partnership patent percent period ratio potential problem product or service products and services profit purchase ratio requires restaurant retail risk says selling shoppers small business owners small companies sources start-up Step strategy success target techniques tion tomers trade trademark TRIZ typical venture capital Wal-Mart Web analytics World Wide Web