Seizing the White Space: Business Model Innovation for Growth and RenewalBusiness model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Seizing the White Space, Mark Johnson gives them the playbook. Leaving the rhetoric to others, Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to seize their white space and achieve transformational growth by fulfilling unmet customer needs in their current markets; serving entirely new customers and creating new markets; and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. |
Contents
85855 02 021046 r3 ddpdf | 21 |
85855 03 047072 r2 jspdf | 47 |
85855 04 073088 r2 jspdf | 73 |
85855 05 089106 r3 ddpdf | 89 |
85855 06 107134 r3 ddpdf | 107 |
85855 08 155172 r2 jspdf | 155 |
85855_99a 179190 r2 jspdf | 179 |
85855_99b 191196 r3 ddpdf | 191 |
197 | |
85855_99d 207208 r2 jspdf | 207 |
Other editions - View all
Seizing the White Space: Business Model Innovation for Growth and Renewal Mark W. Johnson Limited preview - 2010 |
Common terms and phrases
Agassi airlines Amazon Apple approach Better Place Boston brand Business Model Framework business model innovation chapter Christensen Clayton Christensen company’s consumers cost structure create customer value proposition deliver DentCo develop Dow Corning Dow Corning’s existing business model focused Four-Box Business Model global GROWTH AND RENEWAL Harvard Business School Hilti Hindustan Unilever hybrid airship implementation industry infrastructure initiatives Innosight Innovator’s Internet inventory iPod Jeff Bezos job-to-be-done key processes key resources Lockheed Martin low-cost manufacturing metrics Meyrat MODEL FOR GROWTH MODELS ARE NEEDED nonconsumers offering operations opportunities organization overhead profit formula recording from phone Reed Hastings REPEATABLE PROCESS resource velocity resources and processes retailers sell Shai Agassi Shakti shifts solutions strategy success target Tata Tata Motors tion tomers transformational growth unit margin white space Whole Foods Whole Foods Market Xiameter