Packaged Japaneseness: Weddings, Business and Brides

Front Cover
University of Hawaii Press, Mar 1, 1997 - Social Science - 216 pages
Examines what is called the Ceremonial Occasions industry in Japan, in particular the commercialized production of contemporary weddings there. Based on anthropological fieldwork conducted in a wedding parlour.
 

Contents

Tables
2
A day at the Kobe Princess Palace wedding parlour
12
LIST OF ILLUSTRATIONS
27
From home weddings to wedding parlour productions
53
Bridal dressers as carriers of tradition
79
The Japanese bride as a packaged product
108
The production of traditions in the ceremonial occasions
135
the cake cutting ceremony
148
dressers preparing brides 7 At the Ironaoshi room a change to a second kimono
148
the headdresser dons a special wig for a twelve layer set 12 hitoe costume
148
two models sharing their experiences
148
the beauty shops chief corrects the appearance of the anthropologist as a model 11 Wedding and party dresses display at the bridal fair
148
A flower of Japan a flower of the West Ginzamade bride 13 Wedding advertisement We can dare to fulfil the brides Cinderella dream Following pag...
148
consuming Japaneseness
149
Notes
160
Index
177

the candle service 4 At the photo studio preparing the perfect bridal appearance
148
the bridal appearance hanayome sugata in uchikake and wig
148

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