42 Rules of Product Management: Learn the Rules of Product Management from Leading Experts from Around the World"42 Rules of Product Management" is a collection of product management wisdom from forty experts from around the world. The goal of this book is to expose you to the wisdom and knowledge from a group of the world's leading product management experts. Among the contributors, there are leading authors, professors, CEOs and vice presidents, bloggers, consultants, trainers, and even a few salespeople and engineers. In total, there are over five centuries of collected wisdom represented here. The contributors each share one rule they think is critical to succeed in product management based on their hands-on product management and product marketing experience with companies such as Apple, eBay, Intuit, SAP, and Yahoo!. Packed with pearls of product management wisdom, this book has something for everyone. You will learn: How to focus on market needs, not just individual requests How to clarify your product positioning before your next big decision How to align your product strategy with company strategy and then sell it Why agility is the key to product management success Why great execution trumps a great product idea Best of all, it was written with the busy product manager in mind. Each rule is kept to two pages and designed to stand-on its own. The rules can be read in any order. In less than five minutes a day, you can learn from forty of the best product managers in the world. Whether you are a seasoned and experienced product manager or are just starting out, the "42 Rules of Product Management" will help you lead with greater effectiveness and influence. |
Contents
1 | |
4 | |
6 | |
Beware the Requirements Death Spiral | 8 |
Think Like an Entrepreneur | 10 |
Learn to Say No to Customers | 12 |
Product Management Is Inherently Political | 14 |
There Is a Fine Line between Knowing It All and Being a KnowItAll | 16 |
Find Market Problems Worth Solving | 58 |
A Business Is Not a Democracy | 60 |
Agility Is Key to Product Management Success | 62 |
Tap Into Your Customers | 64 |
Determine Your Marketing Approach Early and Wisely | 66 |
Let the Customer End the Debate | 68 |
Differentiation Isnt Enough You Have to Be Better | 70 |
Act Like a Child | 72 |
Market Research Must Be Actionable | 18 |
The TwoWeek Rule | 20 |
Market Needs Not Individual Requests | 22 |
No Surprises | 24 |
Be DataDriven by the Consumers of Your Product | 26 |
903603 | 28 |
Creativity Opens Up More Possibilities | 30 |
Get Your Hands Dirty | 32 |
Get Out of the Office | 34 |
You Do Not Own Your Product | 36 |
Carve Out Think Time | 38 |
Get the Market Segmentation Right | 40 |
Clarify Product Positioning | 42 |
Define and Align Your Roles and Responsibilities | 44 |
Write It Down | 46 |
Make Sure You Have Clear Priorities | 48 |
Salespeople Dont Just Want to Make Lots of Money | 50 |
Create a Culture of Openness | 52 |
Align Your Product Strategy with the Company StrategyThen Sell It | 54 |
Short Standardized Cycle Times Drive Predictability | 56 |
Decide What You Are Going to Do and Not Do | 74 |
Trust and Leadership Through Good Relationships | 76 |
Great Execution Trumps a Great Product Idea | 78 |
Be All You Can Be | 80 |
I Can See Clearly Now The Power of Transparency | 82 |
Always Be Learning | 84 |
These Are Our Rules What Are Yours? | 86 |
Contributing Authors | 88 |
The Product Management Manifesto | 98 |
Product Management Resources | 100 |
Product ManagementMarketing Templates | 102 |
280 Group Services | 104 |
References | 106 |
About the Authors | 108 |
Your Rules | 110 |
Books | 112 |
A Message From Super Star Press | 114 |
Back Cover | 116 |
Other editions - View all
42 Rules of Product Management (2nd Edition): Learn the Rules of Product ... Brian Lawley,Greg Cohen No preview available - 2012 |