Brewed in Canada: The Untold Story of Canada's 350-year-old Brewing Industry

Front Cover
Dundurn, Oct 12, 2001 - History - 431 pages

The Canadian brewing industry predates Confederation by more than two hundred years; Canada boasts the oldest continuously operating brewery in North America. Canadian brewers have survived the persecution of the Temperance Movement and Prohibition, the Great Depression, two World Wards, and the challenge of free trade. Today, brewing in Canada is a ten billion dollar business whose one constant is change.

From its colonial past to the microbrewery renaissance, Brewed in Canada is a passionate narrative of individual power, colourful characters, family rivalries, and foreign ownership. Individual stories tell of personal sucess and failure, bankruptcies, takeovers, consolidation, and rationalizatoin. As men of influence, these brewers made significant contributions to their local communities and the country. Beyond the day-to-day operation of their brewing business, some would make their mark in politics, while others built churches and hospitals, and helped establish universities. A committment to communicty service and to brewing excellence continues today.

 

Contents

Introduction
13
Legendary Colonial Brewers
19
Chapter Two The First Masters of the Brew
27
Chapter Three Changing of the Guard
63
Chapter Five Acquisitions Alliances Mergers
95
Years of Crisis and Recovery
101
Chapter Seven World War One and Prohibition
111
Chapter Nine The Oland Family Rebuilds
124
Hey Canada
203
Chapter TwentySix The Best of Times
230
Chapter TwentySeven The Next Generation
238
The Selling
252
Chapter Thirty Growth and Survival
263
Chapter ThirtyOne The Great Draft Dry Ice
272
Chapter ThirtyThree The Mega Breweries Go Micro
286
Chapter ThirtyFive Let the Beer Wars Begin
303

Chapter Eleven Surviving the Depression Years
138
Postwar Optimism
154
Chapter Seventeen Canadian Breweries Combines Trial
167
Chapter Nineteen The Beer and Tobacco Tango
188
Chapter ThirtySeven Beyond Brewing
311
Appendix A Chronological History of Brewing
325
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Page 21 - ... tended in the woods, for the insects torment them. They have come three years too soon, but they would have died if we had not taken them in; we took them when they were running wild. In time they will provide butter, and the oxen can be used for plowing, and will occasionally furnish meat. As to drinks, we shall have to make some beer; but we shall wait until we have built, and until a brewery is erected; these three articles are assured with time.

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About the author (2001)

Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.

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Allen Winn Sneath knows his subject matter well. As an ad agency executive for over 25 years, he developed some of the Canadian beer industry's most memorable ad campaigns and was a founding partner in the Algonquin Brewing Company.

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