YouTube and Video Marketing: An Hour a Day

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John Wiley & Sons, Aug 17, 2009 - Business & Economics - 474 pages
2 Reviews
A complete, task-based guide to developing, implementing, and tracking a video marketing strategy

Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.

If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.

  • Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks
  • Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more
  • Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization
  • Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics
  • Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials

YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online

 

  

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Contents

An Hour a Day Chapter 1 A Short History of YouTube
1
An Hour a Day Chapter 2 The Online Video Market
25
An Hour a Day Chapter 3 Month 1 Map Out Your Video Marketing Strategy
45
An Hour a Day Chapter 4 Month 2 Optimize Your Video
85
An Hour a Day Chapter 5 Month 3 Create Viral Video Content
123
An Hour a Day Chapter 6 Month 4 Create a Channel
169
An Hour a Day Chapter 7 Month 5 Engage the YouTube Community
209
An Hour a Day Chapter 8 Month 6 Learn Video Production
257
An Hour a Day Chapter 9 Month 7 Become a YouTube Partner and Video Advertiser
289
An Hour a Day Chapter 10 Month 8 Trust but Verify YouTube Insight
337
An Hour a Day Chapter 11 Measure Outcomes vs Outputs
375
An Hour a Day Chapter 12 Mysteries of Online Video Revealed
411
An Hour a Day Glossary
447
An Hour a Day Index
455
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About the author (2009)

Greg Jarboe is an Internet video marketing and optimization expert. He is President and cofounder of SEO-PR, an award-winning public relations, search engine optimization, and video production company that has worked with such clients as Southwest Airlines, SuperPages.com, The Christian Science Monitor, the Wharton School, Better Homes and Gardens, and Parents magazine. Greg is a frequent speaker at Search Engine Strategies conferences and a regular contributor to the Search Engine Watch blog (blog.searchenginewatch.com). He is a member of the Market Motive faculty and a principal in the ChannelOne Marketing Group. Greg was also profiled as one of 25 successful online marketing gurus in the recent Online Marketing Heroes book.

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