Time and Media Markets

Front Cover
Alan B. Albarran, Angel Arrese Reca
Routledge, Jan 30, 2003 - Business & Economics - 190 pages
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management.

Specific topics examined in the volume include:

* a philosophical look at the concept of time and its application to media markets;
* temporal aspects of media distribution for the media industries, and how time affects their activities;
* the impact of increasing media industry consolidation and convergence on managerial effectiveness;
* approaches to time by CNN and its various cache of news channels, in a managerial context;
* the application of niche theory as a framework to examine competition between the Internet and television;
* Internet access in the United Kingdom and Europe, examining the cost of time for online access;
* the exchange of time and money in the television market for advertising; and
* a summary of research and an agenda for future research on the topic of time's role in the media industry and markets.

With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics.
 

Contents

AN INTRODUCTION
1
CHAPTER 2 MEDIA AND REPRESENTATIONS OF TIME
13
COMPETITION BETWEEN THE INTERNET AND TELEVISION
29
CHAPTER 4 TEMPORAL ASPECTS OF MEDIA DISTRIBUTION
49
CHAPTER 5 THE IMPACT OF CONCENTRATION AND CONVERGENCE ON MANAGERIAL EFFICIENCIES OF TIME AND COST
61
CHAPTER 6 TIME MANAGEMENT AND CNN STRATEGIES 19802000
81
INTERNET GROWTH AND THE COST OF ACCESS IN THE UNITED KINGDOM AND EUROPE
95
A PERSPECTIVE FROM TIME AND MEDIA PLANNING
113
THE CASE OF SPAIN
127
STRATEGIES AND CONSEQUENCES
147
SUMMARY AND RESEARCH AGENDA
163
AUTHOR INDEX
175
SUBJECT INDEX
179
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