Time and Media MarketsAlan B. Albarran, Angel Arrese Reca This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and competition between different media; the quantity and quality of time spent in media consumption, audience and readership time valuation/costing/pricing; and the emergence of new media businesses around individual time management. Specific topics examined in the volume include: * a philosophical look at the concept of time and its application to media markets; * temporal aspects of media distribution for the media industries, and how time affects their activities; * the impact of increasing media industry consolidation and convergence on managerial effectiveness; * approaches to time by CNN and its various cache of news channels, in a managerial context; * the application of niche theory as a framework to examine competition between the Internet and television; * Internet access in the United Kingdom and Europe, examining the cost of time for online access; * the exchange of time and money in the television market for advertising; and * a summary of research and an agenda for future research on the topic of time's role in the media industry and markets. With its origins in the third World Media Economics conference, held in 2000, Time and Media Markets is a distinctive and important collection appropriate for scholars and advanced students in media management and economics. |
Contents
AN INTRODUCTION | 1 |
CHAPTER 2 MEDIA AND REPRESENTATIONS OF TIME | 13 |
COMPETITION BETWEEN THE INTERNET AND TELEVISION | 29 |
CHAPTER 4 TEMPORAL ASPECTS OF MEDIA DISTRIBUTION | 49 |
CHAPTER 5 THE IMPACT OF CONCENTRATION AND CONVERGENCE ON MANAGERIAL EFFICIENCIES OF TIME AND COST | 61 |
CHAPTER 6 TIME MANAGEMENT AND CNN STRATEGIES 19802000 | 81 |
INTERNET GROWTH AND THE COST OF ACCESS IN THE UNITED KINGDOM AND EUROPE | 95 |
A PERSPECTIVE FROM TIME AND MEDIA PLANNING | 113 |
THE CASE OF SPAIN | 127 |
STRATEGIES AND CONSEQUENCES | 147 |
SUMMARY AND RESEARCH AGENDA | 163 |
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activities Advertising Age AIMC allocation analysis audience autonomous communities average brands broadband broadcast buyers cable television Castile-La Mancha channels chapter chello CNN International CNN’s competition concentration concept consumers convergence cost customers daily delivery diffusion digital television dimensions Dimmick displacement distribution EBSCO Industries effect Europe European firms flat-rate Flournoy free ISP Freeserve global Group households impact increased individual information market interaction Internet access Internet users Interview Journal of Media Kline listening magazines market participants mass media measurement media consumption Media Economics media markets medium minutes narrowband newspapers Nielsen Nieto offer operations percentage Phalen programming publishing radio ratings readers reported Retrieved April Retrieved November revenues segment significant sources Spain spend spent stations strategy survey Table technological convergence technologies telecoms telephone temporal United Kingdom University variables viewers viewing