Education, entertainment, and learning in the home

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Open University Press, 2003 - Education - 202 pages
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This book is based on an extensive research project investigating the developing market in educational materials designed for use in the home. It considers the characteristics of "edutainment" in children's information books, pre-school magazines and CD-Roms. It discusses the economic forces at work in the production and marketing of these media, and the rhetoric of the sales pitches. Also, it considers how parents and children use them in the home.

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Contents

NARROWING THE GAP?
15
PRODUCING LEARNING
31
SELLING LEARNING
55
Copyright

6 other sections not shown

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About the author (2003)

David Buckingham is Professor of Education and Head of the Centre for the Study of Children, Youth and Media at the Institute of Education.