The Coke Machine: The Dirty Truth Behind the World's Favorite Soft DrinkThe Coke Machine takes readers deep inside the Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and just how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed itself as the world's beverage, uniting all colors and cultures in a mutual love of its caramel-sweet sugar water. The formula has worked incredibly well-making it one of the most profitable companies on the planet and "Coca-Cola" the world's second- most recognized word after "hello." However, as the company expands its reach into both domestic and foreign markets, an increasing number of the world's citizens are finding the taste of Coke more bitter than sweet. Journalist Michael Blanding's The Coke Machine probes shocking accusations about the company's global impact, including: ? Coca-Cola's history of winning at any cost, even if it meant that its franchisees were making deals with the Nazis and Guatemalan paramilitary squads ? How Coke has harmed children's health and contributed to an obesity epidemic through exclusive soda contracts in schools ? The horrific environmental impact of Coke bottling plants in India and Mexico, where water supplies have been decimated while toxic pollution has escalated ? That Coke bottlers stand accused of conspiring with paramilitaries to threaten, kidnap, and murder union leaders in their bottling plants in Colombia A disturbing portrait drawn from an award-winning journalist's daring, in-depth research, The Coke Machine is the first comprehensive probe of the company and its secret formula for greed. COKE is a registered trademark of The Coca-Cola Company. This book is not authorized by or endorsed by The Coca-Cola Company. |
Contents
Biggering and Biggering | |
TEACHING THE WORLD TO SING | |
Syrup in the Veins | |
The Full Force of the | |
The Case Against Killer Coke | |
Bibliography | |
Other editions - View all
The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink Michael Blanding No preview available - 2010 |
The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink Michael Blanding No preview available - 2011 |
The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink Michael Blanding No preview available - 2010 |
Common terms and phrases
activists advertising Allen American April Asa Candler Asa Griggs Candler Atlanta Journal-Constitution backlash began beverage bottled water bottlers bottling plant boycott brand called calories campaign Candler Coca Coca-Cola Company Coca-Cola Enterprises Coca-Cola FEMSA Coke Coke's Cola Collingsworth Colombia company's consumers consumption contract corporations create Dasani decades Despite environmental fight Food Galvis García Global Goizueta González groundwater guerrillas Hindustan Human Rights India industry interview investigation Isdell Ivester Javier Correa June Kerala kids Killer Coke Kovalik labor lawyers Mehdiganj million murder Nandlal obesity Palacios Panamco paramilitaries patent medicine Pendergrast Pepsi percent Plachimada Potter president Press profits protest pushed Ranjan recycling Rogers Romero says sell shareholder SINALTRAINAL soda soft drinks Srivastava sugar syrup tap water union United University vending machines village violence VitaminWater Woodruff workers World World of Coca-Cola York Zyman