Social by Social: A Practical Guide to Using New Technologies to Deliver Social ImpactExplains how the new technology tools for social interaction are changing society, and how individuals and organizations with a social conscience can use them to do more good. Helps the user frame and answer the questions about a project, shows routes others have tried, and suggests additional alternatives. |
Contents
Chapter 1 T he shape of things to come | 10 |
Chapter 2 Navigating Social by Social | 18 |
Chapter 3 Meet the pioneers | 88 |
Chapter 4 The Social by Social propositions | 138 |
Chapter 5 A to Z of key terms | 144 |
Chapter 6 The companion | 170 |
Chapter 7 What this really means for you | 208 |
Chapter 8 A word from the authors | 232 |
Chapter 9 The creation of Social by Social | 240 |
Back cover | 255 |
Common terms and phrases
Andy Andy Gibson audience blog blog post bloggers bookmarking build campaign charities Clay Shirky Cluetrain Manifesto ColaLife collaboration consultant conversations create diabetes Drupal engage experience Facebook film Flickr focus folksonomy Follow the links forums free tool FreqOUT funders Google Google Reader handbook homepage idea impact individuals involved links online Manny marketing messages Ning Non-profit offline online community participants Patient Opinion platform public services risk RSS feeds Savvy Chavvy School of Everything Search Engine Optimisation search engines sector share Simon Berry social bookmarking Social by Social social entrepreneurs social media social networking social technology success Sue-Jane tags talk Talk2Croydon things TuDiabetes Twitter user-generated content users what's Wikipedia wikis Wordpress YouTube