Guerrilla Social Media Marketing: 100+ Weapons to Grow Your Online Influence, Attract Customers, and Drive ProfitsEquipping you with action plans, implementation steps and more than 100 marketing weapons, Jay Conrad Levinson, The Father of Guerrilla Marketing, and social media expert Shane Gibson teach you how to combine the timeless principles of guerrilla marketing with the latest social media applications and networks. Discarding overwhelming statistics, buzzwords and acronyms, Levinson and Gibson provide a step-by-step social media attack plan. Following their take-no-prisoners guerilla approach, you’ll learn how to identify unconventional social media opportunities, engage customers, motivate action, and capture profits away from your competitors. Includes: • 19 secrets every guerrilla social media marketer needs to know • The Guerrilla Social Media Toolkit • The Seven-Sentence Social Media Attack Plan • 22-point social site and blog checklist • 20 types of ROI • Free guerrilla intelligence tools • Future social media weapons that are worth knowing about • And more! This is THE social media guerrilla’s go-to guide—learn how to employ a social media plan that earns attention—and profits! |
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Action steps required allows applications audio blog entries blog posts bloggers build clients competitors connect conversations core create credibility criteria customers directories e-mail easy engagement event Facebook Pages feedback Flickr focus focused fusion partners goals Google Buzz groups guer guerrilla intelligence guerrilla marketing guerrilla social media Guerrillas know interaction investment iPhone LinkedIn listening look marketing attack marketing weapons marketplace measure Meetup Meetup.com mobile multiple nano-casting nano-markets online communities options platforms plug-ins podcasts potential profit prospects referrals relationships rillas RSS feed search engine Search engine optimization Shane Gibson share smartphone social bookmarking social media marketing social media weapons social networks someone specific status updates strategy StumbleUpon success target market tion traffic trust Tumblr tweets Twitter users values visitors webinar wiki WordPress YouTube