Doing Social Media So It Matters: A Librarian's GuideFacebook, Twitter, MySpace, LinkedIn: it's difficult enough to keep abreast of social media Web sites, let alone understand how they fit into today's library. This practical resource brings together current information on the topic in a concise format that's easy to digest. Laura Solomon is a librarian with more than a decade of experience in Web development, design, and technology, and her timely guide
Solomon has written a unique, to-the-point guidebook for those ready to jump into the deep end of the pool and commence or improve their library's tweeting, posting, and friending. |
Contents
| 1 | |
2 Getting Started | 11 |
3 Understanding Social Capital | 19 |
4 Strategies for Social Media Success | 25 |
5 What Can We Count? | 43 |
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Common terms and phrases
allow Ashton Kutcher avatars better blog posts Bottom Line brand Clive Thompson connect conversations create customers danah boyd demographic director Effective social media employees engage evaluate fans feedback going Google Alerts happening http://mashable human interest Internet librarian library administrators library needs library staff library’s goals library's social media LinkedIn look means measure medium MySpace Nebula Award negative offline Ohio’s Once your library online community organization patrons person potential promote public libraries PULL THE PLUG question reach reader relationships REMADE EXAMPLE reposting response retweet Save Ohio Libraries share social capital social media account Social Media Efforts social media policy social media presence Social Media ROI social media sites social media space social media tool social networks someone status updates strategy successful social media Sukernek sure there’s things tweeting understand users videos viral what’s YouTube Zappos.com