Designing and Conducting Survey Research: A Comprehensive GuideDesigning & Conducting Survey Research, third edition Since it was first published in 1992, Designing and Conducting Survey Research has become the standard reference in the field for public and nonprofit managers who are responsible for conducting effective and meaningful survey research. This updated and expanded third edition builds on the first two volumes and contains additional statistical techniques, new reporting methods that meet the growing demands for accountability, and more user-friendly analysis methods. Designing and Conducting Survey Research is a complete, practical guide to conducting sample survey research. In a comprehensive manner, it explains all major components of survey research, including construction of the instrument, administration of the process, and analysis and reporting of results. Clear, concise, and accessible, this guide explains how to conduct a survey research project from start to finish. Further, it shows how this research method can be applied in such diverse fields as urban affairs, social science, and public administration. Designing and Conducting Survey Research is an excellent tool that will help both professionals and students understand and explain the validity of sample survey research. Praise for the Previous Edition of Designing & Conducting Survey Research "Clear, thorough, well-written, and eminently practical. Takes you step by step through all you need to know to conduct a survey or evaluate one and provides a basic understanding of the theoretical basis of sampling. The clarity of the book makes it a model for effective instruction and one that opens the road for those who must master the subject themselves." -Norton Long, professor emeritus of political science, University of Missouri, St. Louis "A basic tool for conducting survey research projects that any researcher can understand and use. Freed of confusing statistical theory yet comprehensive in approach, with step by step details." -John B. Sauvajot, public management consultant and former deputy chief administrative officer, San Diego County "Demystifies the arcane world of pollsters and survey research. Anyone who conducts surveys, hires survey consultants, reads reports, or makes policy based on survey data will benefit from this book." -Robert J. Waste, Survey Research Center, California State University, Chico |
Contents
Figures | 58 |
Measures of Central Tendency | 89 |
Worksheets | 94 |
Copyright | |
3 other sections not shown
Common terms and phrases
75th percentile 95 percent confidence applied appropriate arithmetic mean calculated central tendency Chapter characteristics chi square cluster sampling clusters conducted confidence interval contingency table County critical determine difference discussed equation ethnic example Exhibit findings focus group frequency distribution guidelines Hence identify important in-person interview independent variable indicate individual interval data interval scale variables level of confidence level of measurement mail-out margin of error mean weight measure of central nonprobability sampling normal distribution number of children obtained opinion ordinal overall participants percent level percentage planning area potential respondents pounds pretest proportion questionnaire random sample randomly range regression line relationship represents residents response categories sample mean sample size sample sizes sample survey research sampling error sampling frame score skewed specific standard deviation standard error statistical significance survey instrument survey research process tion values Worksheet